MISO

Brand Loyalty as Currency: A Discussion of the Connections Between Fundamental Economics and Military Information Support Operations

SWJED — Sat, 03 Mar 2018 06:42:07 +0000

Brand Loyalty as Currency: A Discussion of the Connections Between Fundamental Economics and Military Information Support Operations SWJED Sat, 03/03/2018 - 1:42am

A key to potentially improving influence efforts may be found in economics, in a concept called Consumption Theory.

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MISO Product Testing in a Non-Permissive COIN Environment

SWJED — Wed, 13 Sep 2017 16:37:06 +0000

MISO Product Testing in a Non-Permissive COIN Environment SWJED Wed, 09/13/2017 - 12:37pm

When employed correctly Military Information Support Operations as a force multiplier enjoys unparalleled capability to shape, and ultimately win, the hearts and minds of the populace.

Guerilla IO: The SFAT Advantage

Peter J. Munson — Thu, 16 May 2013 07:30:00 +0000

Guerilla IO: The SFAT Advantage Peter J. Munson Thu, 05/16/2013 - 3:30am

Enabling our partners to conduct their own IO. There is no other way to get the message across the cultural divide.

Irregular Warfare: Network Warfare and the Venture Capital Green Beret

Peter J. Munson — Thu, 04 Apr 2013 07:30:00 +0000

Irregular Warfare: Network Warfare and the Venture Capital Green Beret Peter J. Munson Thu, 04/04/2013 - 3:30am

As SOCOM takes on the task of addressing population-centric conflict post-Iraq/Afghanistan, it must field a new type of SOF Operator--master of the full-spectrum of the human domain and skilled at engaging all 7 elements of national power.

Ramazan Awareness and Opportunities for 2012

Peter J. Munson — Fri, 13 Jul 2012 12:35:23 +0000

Ramazan Awareness and Opportunities for 2012

Ramazan is expected to occur July 20 thru August 18, 2012.

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About the Author(s)

Analysis of a Decade at War

Peter J. Munson — Mon, 25 Jun 2012 13:56:12 +0000

Analysis of a Decade at War

On 15 June, the Joint and Coalition Operational Analysis division of the Joint Staff J-7 published a report titled, "A Decade at War." This report came in response to Chairman of the Joint Chiefs of Staff, Gen Dempsey's guidance that we should make sure we "actually learn the lessons from the last decade at war." The report can be downloaded in PDF format here. An excerpt follows:

In the decade following 9/11, it became evident that the Cold War model that had guided foreign policy for the previous 50 years no longer fit the emerging global environment. Key changes included:

A shift from US hegemony toward national pluralism

The erosion of sovereignty and the impact of weak states

The empowerment of small groups or individuals

An increasing need to fight and win in the information domain

In the midst of these changes, the US employed its military in a wide range of operations to address perceived threats from both nation-state and terrorist groups; to strengthen partner nation militaries; to conduct humanitarian assistance operations; and to provide defense support of civil authorities in catastrophic incidents such as Hurricane Katrina. This wide range of operations aimed to promote and protect national interests in the changing global environment.

In general, operations during the first half of the decade were often marked by numerous missteps and challenges as the US government and military applied a strategy and force suited for a different threat and environment. Operations in the second half of the decade often featured successful adaptation to overcome these challenges. From its study of these operations, JCOA identified overarching, enduring lessons for the joint force that present opportunities for the US to learn and improve, best practices that the US can sustain, and emerging risk factors that the US should address.

The report broke down lessons into eleven strategic themes, analyzing each one in brief and providing a way ahead on each. These were:

Understanding the Environment: A failure to recognize, acknowledge, and accurately define the operational environment led to a mismatch between forces, capabilities, missions, and goals.

Conventional Warfare Paradigm: Conventional warfare approaches often were ineffective when applied to operations other than major combat, forcing leaders to realign the ways and means of achieving effects.

Battle for the Narrative: The US was slow to recognize the importance of information and the battle for the narrative in achieving objectives at all levels; it was often ineffective in applying and aligning the narrative to goals and desired end states.

Transitions: Failure to adequately plan and resource strategic and operational transitions endangered accomplishment of the overall mission.

Adaptation: Department of Defense (DOD) policies, doctrine, training and equipment were often poorly suited to operations other than major combat, forcing widespread and costly adaptation.

Special Operations Forces (SOF) – General Purpose Forces (GPF) Integration: Multiple, simultaneous, large-scale operations executed in dynamic environments required the integration of general purpose and special operations forces, creating a force-multiplying effect for both.

Interagency Coordination: Interagency coordination was uneven due to inconsistent participation in planning, training, and operations; policy gaps; resources; and differences in organizational culture.

Coalition Operations: Establishing and sustaining coalition unity of effort was a challenge due to competing national interests, cultures, resources, and policies.

Host-Nation Partnering: Partnering was a key enabler and force multiplier, and aided in host-nation capacity building. However, it was not always approached effectively nor adequately prioritized and resourced.

State Use of Surrogates and Proxies: States sponsored and exploited surrogates and proxies to generate asymmetric challenges.

Super-Empowered Threats: Individuals and small groups exploited globalized technology and information to expand influence and approach state-like disruptive capacity.

Peter J. Munson Mon, 06/25/2012 - 9:56am

Transmedia, Emerging Threats, and a Blended Strategy for Training

Peter J. Munson — Wed, 20 Jun 2012 10:33:51 +0000

Transmedia, Emerging Threats, and a Blended Strategy for Training Peter J. Munson Wed, 06/20/2012 - 6:33am

Using visual media to disrupt insurgent formation.